Apple Computer, that firm highly protective of its intellectual property (IP), didn’t always follow the rules when it came to other folks IP rights. On January 24, 1984 Apple Computer started selling the original Macintosh computer, which had, unbelievably, a mere 128k of RAM.
Apple introduced the computer with a highly produced commercial directed by film director Ridley Scott (Alien, Blade Runner, etc.). The commercial ran during Super Bowl XVIII and was called “1984” and referenced George Orwell’s dystopian novel of the same name. The one minute spot was shot for more than $300,000. Scott incorporated local British skinheads to play the part of the shuffling drones, which visually echoed Fritz Lang’s SciFi masterpiece Metropolis.
The ad was only broadcast on network TV once. One reason for that may have been attorney & producer Marvin Rosenblum. He owned the film and TV rights to the novel, which he had purchased from Orwell’s widow, Sonia. After seeing the ad, he sent Apple a cease-and-desist letter threatening legal action if the ad were to run again. Rosenblum went on to executive produce director Michael Radford’s film of 1984, starring John Hurt, Suzanna Hamilton & Richard Burton. The film had its own controversy when Virgin Films replaced parts of the Dominic Muldowney’s original orchestral score with songs from the group The Eurythmics. #Apple #1984 #SuperbowlAds #intellectualpropertyrights #IP #1984AppleAd #RidleyScott #JohnHurt #RichardBurton #MichaelRadford #TheEurythmics #dystopianfilms #dystopianmovies #scifimovies
