As any scribbler who is lucky enough to get published knows, writing the book is the easy part. The real grind commences after the manuscript wings its way to the publisher. Then the writer is called upon to do that thing most writers avoid: sell. They must hobnob, chat and engage; throw themselves headlong into the churning wheels of the media machine — if the machine even notices them!
Writers have perennially faced this challenge. Had there been podcasts down through history, it might have gone something like this…